FranklinCovey:Â Content support for campaign initiative
Language is part of what gives an organization its overall style. With this client, my responsibility was to use terms the way they do to discuss a timely topic using their unique tone.
Including outside research as well as an organization's own relevant content is a delicate balance. Here, the client and I decided providing supporting research first allowed us to create the necessary credibility to link to internal projects later in the post.