Zuora: FinTech company website, including home and product pages
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As part of a brand refresh, I wrote new copy for this company's overall website. As I got up to speed with the organization, its vibe, and its initiatives, it was simultaneously working to redefine them, so this product required a lot of flexibility and pivoting. I learned a lot.
As part of a brand refresh, I wrote new copy for this company's overall website. As I got up to speed with the organization, its vibe, and its initiatives, it was simultaneously working to redefine them, so this product required a lot of flexibility and pivoting. I learned a lot.
It was really satisfying to work with designers on elements that often aren't part of a writer's perview. Deciding where buttons and links would go on each page challenged my approach to copy creation and made the results much more interesting.
It was really satisfying to work with designers on elements that often aren't part of a writer's perview. Deciding where buttons and links would go on each page challenged my approach to copy creation and made the results much more interesting.
The sheer amount of content a website requires is really daunting without a good plan. I worked with the client on organizational strategy at every level--from tabs to pages to sections--in order to create a hierarchy that made sense to stakeholders as well as organic traffic.
The sheer amount of content a website requires is really daunting without a good plan. I worked with the client on organizational strategy at every level--from tabs to pages to sections--in order to create a hierarchy that made sense to stakeholders as well as organic traffic.
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