Adobe Analytics: Script and storyboard for product overview video
In preparation for their annual Adobe Summit event, my clients needed 11 overview videos that would live on the websites of each of their marketing products. The challenge was their requirement to keep these promos to 90 seconds max.
This means I met often with stakeholders to understand priorities and then presented strategies that offered them the best blend of showing what's possible while meeting the time constraints.
I kept the text short and snappy, but I also worked with the designers behind the scenes to build storyboards that directed art and video production teams on maintaining flow and energy without overwhelm.